Omnichannel ad management platform Flashtalking is joining forces with leading measurement and attribution company TVSquared to provide real-time, household-level insights for marketers – giving them incremental reach across their converged TV campaigns.
Carex has struck a brand partnership with Manchester Airport as part of a ‘get Manchester moving again’ campaign.
DoubleVerify has enhanced its Brand Suitability Tiers, including an extension of their YouTube offering, an introduction of DV’s Brand Safety Floor as a turnkey option and a new tiered category.
Wine retailer Laithwaites has struck a partnership with Sky Sports and its ‘Quinnebago’ Fan Van tour, for the British & Irish Lions Series in South Africa.
Indian social commerce firm Simsim helps small businesses ecommerce by introducing them to video and content creators. Simsim is only two years old and has 450m monthly active users. The deal is rumoured to be worth over $70m. Consolidation makes media planning and ecom easier.
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
Despite backlash for “woke” ads in certain parts of the media, brands who create good diverse advertising drive awareness and growth.
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Ad monetisation platfrom Smart AdServer has acquired DynAdmic, an integrated video advertising marketplace.
IRIS.TV has partnered with PubMatic to provide media buyers with more tools to conduct programmatic marketing on connected TVs.
European countries had a combined digital advertising market value of €69bn, with only three countries seeing falls in growth for the year, despite lockdown disrupting business as usual, according to new research.
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
With the EURO 2020 tournament kicking off last week, TikTok has ramped up their social marketing activity surrounding the competition.
Pinterest has unveiled a new brand campaign, just as people are re-evaluating their post-pandemic lives and how they will spend their time.
With the Euros due to kick-off on Friday 11th June, outcomes-based platform, LoopMe, has set out to understand consumer intent to watch the Championship this year.
Zopa has launched its first campaign since its digital bank last summer and focuses on our approach to putting customers first to create simple and fair banking products with a difference.
Just Eat has the UK’s favourite sonic logo, followed by AO.com, GoCompare, Moonpig and Pearl & Dean, according to new research.
Manchester United, Chelsea and Bayern Munich have the most accessed mobile apps, according to new research.
